VANS: NOT JUST FOR SKATERS!
Vans is a massive company that has long been a household name in footwear and apparel; founded in 1966, the shoe company began in a small warehouse where the Van Doren’s made custom shoes. Skaters began ordering shoes from Vans, and this relationship was the catalyst for one of the biggest companies in footwear.
not just for skaters!
Nowadays, Vans are not just for skaters, which became the communication goal of this social media campaign. The campaign honors the history of the company by providing logos for every shoe that are stylized in the year that the shoe originated. Contrastingly, the campaign remains inviting, which achieves the goal of spanning interests and trends outside of the skate market, making Vans no longer just for skaters!
