all about the wonder
Positioning and designing a brand for myself as a designer was no easy feat. In order to narrow down what I wanted to communicate, I assembled all of my past work and noticed commonalities and trends. The words minimalistic, punk, nostalgic, eclectic, and playful all seemed to best describe my work.
I created a logo that truly felt free and counter cultural; as opposed to approaching this branding from a corporate perspective, I chose to make this a celebration of design. I have always felt that designs are best when the designer is having fun, so I chose to approach this branding as an expression of wonder.